Positioning a food tech challenger
In an incredibly competitive category, V&ME’s ambitions for unparalleled quality combined with their unique mission - to empower both mum and dad to attend to their little one's meals - informed the brand’s distinctive positioning.
They made us stand out, head and shoulders above the others. So, whether or not you think you know branding, speak to Letter27, it will change your life. Promise.
After the rebrand, V&ME doubled customer subscriptions every month for 6 months. This growth enabled them to seek major investment, fuelling plans to expand into cities beyond London.