Info
 Work
 

V&ME

 
Positioning a food tech challenger
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Social identity
Art direction
 
V&ME is a gourmet baby food brand, with a single-minded proposition: to cook and deliver the freshest, tastiest baby food on the market. They commissioned Letter27 to broaden their appeal and improve their reputation with busy urban living parents.
 
V&ME is a gourmet baby food brand, with a single-minded proposition: to cook and deliver the freshest, tastiest baby food on the market. They commissioned Letter27 to broaden their appeal and improve their reputation with busy urban living parents.
Involvement
Brand strategy
Brand identity
Brand expression
Social identity
Art direction
Letter27 Vandme Brand Identity
 
In an incredibly competitive category, V&ME’s ambitions for unparalleled quality combined with their unique mission - to empower both mum and dad to attend to their little one's meals - informed the brand’s distinctive positioning.
Marc Schaller
Partner, Letter27
Letter27 Vandme Logo
Letter27 Vandme Packaging 2
Letter27 Vandme Packaging 1
 
They made us stand out, head and shoulders above the others. So, whether or not you think you know branding, speak to Letter27, it will change your life. Promise.
Mulu Sun
Founder, V&ME
Letter27 Vandme Bicycle
Letter27 Vandme Menu 1
Letter27 Vandme Menu 2
Letter27 Vandme Shopping Bag
 

Potential realised

 
After the rebrand, V&ME doubled customer subscriptions every month for 6 months. This growth enabled them to seek major investment, fuelling plans to expand into cities beyond London.
 
Letter27 Vandme Website
Letter27 Vandme Instagram
Letter27 Vandme Twitter