Info
 Work
 

South East Ayr

 
Pointing in the right direction
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Editorial design
Spatial design
Way-finding
Art direction
 
South East Ayr is a masterplan for a significant three phase property development, including 2,700 new homes to the south east of Ayr in Scotland. We were briefed to create a cohesive brand identity that could be integrated across online and offline channels.
 
South East Ayr is a masterplan for a significant three phase property development, including 2,700 new homes to the south east of Ayr in Scotland. We were briefed to create a cohesive brand identity that could be integrated across online and offline channels.
Involvement
Brand strategy
Brand identity
Brand expression
Editorial design
Spatial design
Way-finding
Art direction
Letter27 South East Ayr Logo 3600X2225Px
Letter27 South East Ayr Signage 3600X2225Px
 
The identity includes a simple graphic icon that draws on the geographical location of the development, combining the three words South East Ayr to create an arrow pointing south-eastwards.
Mark Ferguson
Partner, Letter27
Letter27 South East Ayr Brand Guide 1 3600X2225Px
Letter27 South East Ayr Brand Guide 2 3600X2225Px
Letter27 South East Ayr Brand Guide 3 3600X2225Px
Letter27 South East Ayr Brand Guide 4 3600X2225Px
 
We created a comprehensive but flexible set of brand guidelines as part of our work, with examples of how the brand identity could be applied across experiential, print and digital formats.
Marc Schaller
Partner, Letter27
Letter27 South East Ayr Brand Guide 5 3600X2225Px
Letter27 South East Ayr Brand Guide 6 3600X2225Px
 
They returned concepts that met our brief perfectly, I recommend them as a high-quality agency.
Principle
LxB Retail Properties
 

Potential realised

 
Our work informed the messaging and visual identity of websites, exhibitions spaces, way-finding and sales and marketing collateral. It resulted in a notable uplift in engagement amongst stakeholders and members of the local community.