Info
 Work
 

Proxi

 
Launching a last mile logistics brand
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Social identity
 
Proxi planned to offer a more efficient and sustainable delivery and fulfilment service across London. But as a new entrant, the company knew it was important to stand out, in an increasingly crowded last mile deliveries sector.
 
Proxi planned to offer a more efficient and sustainable delivery and fulfilment service across London. But as a new entrant, the company knew it was important to stand out, in an increasingly crowded last mile deliveries sector.
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Social identity
Letter27 Proxi Brand Identity Smiles Miles
 
We wanted to make sure that Proxi became known not only for their superior service, but for their uniquely personal approach to customer service too. Their neighbourly ‘always local’ tagline and ‘more smiles in less miles’ campaign line were created with this in mind.
Marc Schaller, Partner
Letter27
Letter27 Proxi Brand Identity Poster
Letter27 Proxi Brand Identity Poster2
 
The branding process included a large leadership group with a variety of thoughts and ideas. They succeeded in aligning the whole team, and the final brand identity they produced made the whole team proud and excited for our launch.
Erez Karti, CEO
Proxi
Letter27 Proxi Brand Identity Delivery Vehicle
Letter27 Proxi Brand Identity Delivery Vehicle2
 
To help set Proxi apart in its category, we created an identity that is eye-catching and playful. The logo visually represents what the company do – delivering to local communities from central locations.
Mark Ferguson, Partner
Letter27
Letter27 Proxi Visual Identity Guide
Letter27 Proxi Brand Identity Icon Choose Date
Iconography
Letter27 Proxi Brand Identity Icon Choose Location
Letter27 Proxi Brand Identity Icon Quick Quote
Letter27 Proxi Brand Identity Icon Eco Fleet
Letter27 Proxi Brand Identity Uniform Winter
Cold weather uniform
Letter27 Proxi Brand Identity Uniform Summer
Warm weather uniform
Proxi Social Media Campaign3
Proxi Social Media Campaign23
Proxi Social Media Campaign9
Proxi Social Media Campaign27
Proxi Social Media Campaign11
Social media launch campaign
Proxi Social Media Campaign5
Proxi Social Media Campaign7
Social media launch campaign
Proxi Social Media Campaign
 

Potential realised

 
Proxi’s new brand launched following a $20m investment raise. It helped establish brand recognition and immediate awareness amongst B2B retailers across London.