Matthew Lloyd Architects
Bringing true spirit to life
Involvement
Brand strategy
Brand identity
Brand expression
Editorial design
Website design
Art direction
Motion
Brand identity
Brand expression
Editorial design
Website design
Art direction
Motion
Matthew Lloyd Architects have forged a reputation for their highly contextual approach to design. Creating buildings that are recognised for their beauty and appropriateness, we were tasked with bringing their true spirit to life.
matthewlloyd.co.uk
matthewlloyd.co.uk
Matthew Lloyd Architects have forged a reputation for their highly contextual approach to design. Creating buildings that are recognised for their beauty and appropriateness, we were tasked with bringing their true spirit to life.
matthewlloyd.co.uk
matthewlloyd.co.uk
Involvement
Brand strategy
Brand identity
Brand expression
Editorial design
Website design
Art direction
Motion
Brand identity
Brand expression
Editorial design
Website design
Art direction
Motion

We began our strategy process with a series of workshops with the whole of their team. This led to the development of a compelling brand narrative and Matthew Lloyd Architects’ brand promise.
Marc Schaller, Partner
Letter27
Letter27
True to the spirit of every building, the essence of every community and the ambition of every client

Visual identity guide
The visual identity eschews decorative elements in favour of clear communication and timeless design. The identity system supports the longstanding reputation of the practice and brings a sense of style and craftsmanship.
Mark Ferguson, Partner
Letter27
Letter27

Colour specification sheet

Presentation deck





Potential realised
The result is an elegant and confident brand identity, that has had a transformative effect – both on how Matthew Lloyd Architects present themselves externally and how the company understands itself internally too.