Info
Work
 

Edward Street Quarter

 
A property scheme with personality and promise
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Editorial design
Website design
Spatial design
Way-finding
Art direction
Naming
Motion
Film
 
Socius are creating the largest mixed-use development in Brighton UK for 25 years. The scheme will regenerate an area in much need of homes, offices and public space. We were commissioned to create the Edward Street Quarter brand identity: to reflect the vision of the development and to appeal to the area’s vibrant communities.

edwardstreetquarter.com
 
Socius are creating the largest mixed-use development in Brighton UK for 25 years. The scheme will regenerate an area in much need of homes, offices and public space. We were commissioned to create the Edward Street Quarter brand identity: to reflect the vision of the development and to appeal to the area’s vibrant communities.

edwardstreetquarter.com
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Editorial design
Website design
Spatial design
Way-finding
Art direction
Naming
Motion
Film
placeholder
 
Our starting point was to establish a brand narrative for the development. We helped our client define their purpose, vision and values, which enabled us to identify how the property scheme might be differentiated. This was encapsulated in the scheme's aspirational positioning line.
Shelley Smith, Strategist and Copywriter
Letter27

Space to Grow

Letter27 Edward Street Quarter Space To Grow Hoardings 3600X2225Px
Edward Street hoardings with the Space to Grow message
 
The visual identity uses a modern colour palette, inspired by the materials used in the development. The logo has four strands – a subtle nod to the word quarter – it has been designed to animate building in movement, as a key part of the brand identity.
Mark Ferguson, Partner
Letter27
Letter27 Edward Street Quarter Office Brochure Cover And Spread 3600X2225Px
Office brochure
Letter27 Edward Street Quarter Digital Office Brochure 3600X2225Px
Digital presentation document
Letter27 Edward Street Quarter Fblr Brochure Cover And Spread 3600X2225Px
Food, beverage, leisure and retail brochure
Letter27 Edward Street Quarter One Edward Square Floorplans Cover 1600X2000Px
One Edward Square floor plan cover
Letter27 Edward Street Quarter Two Edward Square Floorplans Cover 1600X2000Px
Two Edward Square floor plan cover
Letter27 Edward Street Quarter Graphics 3600X2225Px2
The stripe graphic runs through the whole visual identity
Letter27 Edward Street Quarter Icons 1200X742Px 1
Letter27 Edward Street Quarter Icons 1200X742Px 2
Letter27 Edward Street Quarter Icons 1200X742Px 3
Letter27 Edward Street Quarter Icons 1200X742Px 4
Letter27 Edward Street Quarter Icons 1200X742Px
Letter27 Edward Street Quarter Icons 1200X742Px 6
Letter27 Edward Street Quarter Icons 1200X742Px 7
Letter27 Edward Street Quarter Icons 1200X742Px 8
Letter27 Edward Street Quarter Graphics 3600X2225Px3
Letter27 Edward Street Quarter Graphics 3600X2225Px4
 
We led all aspects of the branding and design process, from identity design to marketing and communication design. We were also pivotal to the naming of the development and buildings, which included polling opinion from local residents.
Mark Ferguson, Partner
Letter27
placeholder
Letter27 Edward Street Quarter Website Home Tablet 3600X2225P
placeholder
Letter27 Edward Street Quarter Website Mobile X3 3490X1745Px
 

Picture this

 
Local photographer Kevin Meredith was commissioned to capture the essence of Brighton. We directed several photoshoots to illustrate life in the city and to document the build process.
 
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 1
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 3
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 2
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 5
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 4
Showing the best of Brighton
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 6
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 8
Showing the best of Brighton
Letter27 Edward Street Quarter Photography By Kevin Meredith 1200X742Px 7
Letter27 Edward Street Quarter People Photography By Kevin Meredith 1200X742Px 1
Live, work and play
Letter27 Edward Street Quarter People Photography By Kevin Meredith 1200X742Px 2
Letter27 Edward Street Quarter People Photography By Kevin Meredith 1200X742Px 3
Letter27 Edward Street Quarter People Photography By Kevin Meredith 1200X742Px 4
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X742Px 1
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X742Px 2
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X742Px 3
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X742Px 4
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X750Px 5
Documenting the build
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X750Px 6
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X750Px 8
Documenting the build
Letter27 Edward Street Quarter Site Photography By Kevin Meredith 1200X750Px 7
Letter27 Edward Street Quarter Claire Rollet Illustration Map 2000X1423Px
Illustration by Claire Rollet
 
They clearly understood our brief and helped this evolve as the project developed. They created a memorable brand that reflected our vision and values. They consistently deliver high quality designs with great attention to detail.
Olaide Oboh
Director, Socius Developments
Letter27 Edward Street Quarter Colouring Book 3600X2225Px
placeholder
placeholder
placeholder
placeholder
Letter27 Edward Street Quarter Ppe Hi Vis Vest 3600X2225Px
Letter27 Edward Street Quarter Hard Hat 3600X2225Px
Letter27 Edward Street Quarter Invite 3600X2225Px
 

Potential realised

 
We worked in partnership with Edward Street Quarter over a four year period, from pre-planning stage onwards. The development has received huge amounts of interest and all units are expected to be sold or let by completion date.