Edward Street Quarter
A property scheme with personality and promise
Our starting point was to establish a brand narrative for the development. We helped our client define their purpose, vision and values, which enabled us to identify how the property scheme might be differentiated. This was encapsulated in the scheme's aspirational positioning line.
Shelley Smith, Strategist and Copywriter
Letter27
Letter27
Space to Grow
Edward Street hoardings with the Space to Grow message
The visual identity uses a modern colour palette, inspired by the materials used in the development. The logo has four strands – a subtle nod to the word quarter – it has been designed to animate building in movement, as a key part of the brand identity.
Mark Ferguson, Partner
Letter27
Letter27
Office brochure
Digital presentation document
Food, beverage, leisure and retail brochure
One Edward Square floor plan cover
Two Edward Square floor plan cover
The stripe graphic runs through the whole visual identity
We led all aspects of the branding and design process, from identity design to marketing and communication design. We were also pivotal to the naming of the development and buildings, which included polling opinion from local residents.
Mark Ferguson, Partner
Letter27
Letter27
Picture this
Local photographer Kevin Meredith was commissioned to capture the essence of Brighton. We directed several photoshoots to illustrate life in the city and to document the build process.
Live, work and play
Illustration by Claire Rollet
They clearly understood our brief and helped this evolve as the project developed. They created a memorable brand that reflected our vision and values. They consistently deliver high quality designs with great attention to detail.
Olaide Oboh
Director, Socius Developments
Director, Socius Developments
Potential realised
We worked in partnership with Edward Street Quarter over a four year period, from pre-planning stage onwards. The development has received huge amounts of interest and all units are expected to be sold or let by completion date.
