Info
 Work
 

Cartken

 
Branding the future of delivery
 
 
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
 
Originally conceived in Google's innovation department, Cartken is one of the worlds first autonomous robot delivery companies. After successful trials in the US, Japan and Europe, they needed to turn the company into a powerful and lasting brand.
Involvement
Brand strategy
Brand identity
Brand expression
Campaign identity
Letter27 Cartken Brand Identity2
 
We ran a series of immersive brand workshops with founders and key members of Cartken’s global team. It helped us bring the company’s core strengths, values and ambitions to life.
Marc Schaller
Partner, Letter27
Letter27 Cartken Wordmark
Letter27 Cartken Logo
 
We wanted to visually communicate both the physical movement and the way a Cartken delivery makes recipients smile. The eye-catching visual identity is bright, playful and dynamic, it really differentiates Cartken from their competitors.
Mark Ferguson
Partner, Letter27
Letter27 Cartken Advertising 1
Letter27 Cartken Advertising 2
Letter27 Cartken Advertising 3
 
We love the new branding and we really enjoyed working with the Letter27 team. The feedback from our internal brand launch was incredibly positive, in fact, I've never had it go so smoothly!
Anjali Naik
Co-Founder, Cartken
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Potential realised

 
The launch of Cartken’s new identity underpinned their ambitious sales and growth plans. A shared vision, mission and a clear set of values renewed confidence amongst the team, aligned founders and galvanised venture partners.
 
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Letter27 Cartken Render 1
Letter27 Cartken Render 2
Letter27 Cartken Render 3
Art direction of CGI product images
Letter27 Cartken Render 4